Social Tracking+Tactics for Entertainment


RelishMix news on: Deadline, Bloomberg

‘Crawl’ & ‘Stuber’ Collateral Damage In Superhero Summer As ‘Spider-Man’ Sees $44M+

RelishMix says that key social metrics on Stuber were mixed heading into the weekend, with a low viral rate of 5:1, which is short of the standard 19:1, and that’s off 15 official spots from Fox. The movie only added a couple hundred new Facebook fans on average daily, far short of the action comedy benchmark. Also, the average daily YouTube views for Stuber are about 50.4K, outpacing the usual 14.4K (important to note that this level is thanks to a couple of recently placed and ad-supported spots from the studio).


Marc Karzen