Social Tracking+Tactics for Television+Movies


RelishMix news on: Deadline, Bloomberg

Dreamworks Animation-Pearl Studios’ ‘Abominable’ Heads For $20M+, ‘Judy’ viral buzz

Overall social media universe on Abominable was low, with 92M across Twitter, Instagram, YouTube views, Facebook likes and views, while the average animated family pic counts 338M. However, that largely speaks to how Uni was targeted in their approach to this film. Social media stars on Abominable are lead voice Chloe Bennet and Sarah Paulson, who together count over 7.1M on all their handles. Social media monitor RelishMix points to DWA/Universal’s promotional effort with East West Bank as getting a nice bump on social media with a commercial that earned 1.2M views.

Roadside Attractions Renee Zellweger as Judy Garland movie, Judyhad a solid start with $3M at 461 locations, playing strong on the coasts and in big cities as New York, Los Angeles, Chicago, Dallas, San Francisco, DC, Atlanta, Phoenix, Miami, San Diego and Toronto. Judyreceived an A- Cinemascore in private polling drawing 60% female and 40% male, with 79% of the audience 35+. The film’s grosses was up 35% from Friday to Saturday showing terrific word-of-mouth, (+50% when Thursday previews are backed out from Friday).

RelishMix saw promising word of mouth off of how Judy video material went viral with a 16:1 rate, ahead of an indie drama’s 14:1 rate. “Thanks to one million-plus viewed Ellen interview with Renee Zellweger, who is not activated on social media, and other engaging clips, the average daily YouTube views for top clips are coming in at 17,5K – ahead of the drama genre standard 11,1K.”

Adds RelishMix on the social media chatter for Judy, “Ever since the teaser in May, Garland fanatics have been rallying and sharing materials made available to tell their friends.  Many commented early on how much Zellweger nailed Garland’s likeness and idiosyncrasies. These feelings were only expanded upon once the film debuted at Telluride and TIFF earlier this month.  For those who have seen Judy, they absolutely love it.”



In this episode of "Notes on a Scene," actor Renée Zellweger and director Rupert Goold break down a scene from their new film "Judy." From style to makeup, they explain the artistic process for the film, bringing theatrical tropes to the big screen, and their determination to pay homage to Judy Garland.
Marc Karzen