Social Tracking+Tactics for Entertainment


RelishMix news on: Deadline, Bloomberg

‘Godzilla: King’ Of The B.O. With $49M+ But Less Fire, ‘Rocketman’ Still Standing With $22M+, ‘Ma’ At $18M+

RelishMix about some negative pre-release chatter on social for King of the Monsters, “Recent outings like Pacific Rim have let moviegoers down with exaggerated sequences and reliance upon effects instead of story. This segment is happy to see a rising star like Millie Bobbie Brown in the movie – but they’re also wondering how many movies like this can be made with all of humanity in peril, yet the story focuses on just a handful.”

According to RelishMix, pre-weekend social chatter was quite positive coming away from Cannes for Rocketman, with a social media universe of 115M. Though lower than Bohemian Rhapsody‘s 242M across Facebook, Twitter, Instagram and YouTube/Facebook video view, Rocketman video materials were more viral over the Freddie Mercury movie, 19:1 to 9:1. Throughout the campaign, going back to John’s Oscar viewing party, the movie’s marketing push capitalized on both John and Egerton’s performing power. 


Marc Karzen