Social Tracking+Tactics for Television+Movies


RelishMix news on: Deadline, Bloomberg

‘Joker’ $58M+ Serious 2nd Weekend October Record, ‘Addams Family’ Strong $31M+, ‘Gemini Man’ Not Dazzling $20M

Says RelishMix, “There is a wide variety of elements for fans to like when it comes to Addams. Some are fascinated by the animation and have definitely called out their favorite moments. Others are happy to see known stars like Charlize Theron and Oscar Isaac lending their voices to the ensemble. Another group is liking Snoop Dogg and Christina Aguilera’s musical efforts on the soundtrack. So, plenty of families are making movie dates with pals to kick off their Halloween season with this title over the weekend.”

One big clip that RelishMix gives a shout-out to was the a cappella sing-a-long video that was posted on Oct. 1. It’s a social media device that the Pitch Perfect movies have used, and includes the pic’s stars, including Chloe Grace Moretz, Oscar Isaac, Charlize Theron, social influencer Mike Tompkins, and an entire host of fans snapping along to the TV series’ original score. To the campaign’s credit, this clip was shared on MGM’s official YT Channel as well, and elsewhere on the studio’s official assets for maximum engagement, and it has exploded to near 5M views.



Says social media monitor Relish Mix, “Folks that saw the film are certainly leaning negative, claiming that the storyline and the special effects were not convincing. They are wondering how long a star like Smith will continue doing action films – and whether or not effects like these will last, as they seem predominantly ‘basic’ to a wide group of naysayers.”

Lee and Smith were very proud of this film, with the latter promoting to his 122.3M social media followers across Twitter, Facebook, and Instagram. Social media universe for the movie was strong, per RelishMix, with over 243M followers across all social media channels. “The usual film in the genre has an SMU of 110.5M by opening week, so Gemini is ‘strong’ because its reach is so far ahead. But, for context, Will Smith alone makes up 50% of the movie’s reach – and Paramount’s reach contributes another 15M,” says the social media analytics corp.

“It’s also worth mentioning that the majority of the film’s top clips are internationally distributed,” wisely notes RelishMix, which makes sense, because with the dim stateside prospects, Paramount and Skydance have to make this pic’s cost up overseas.

Marc Karzen