Social Tracking+Tactics for Entertainment


RelishMix news on: Deadline, Bloomberg

‘Spider-Man: Far From Home’ Could Weave Near Half Billion Web Around The World In First 10 Days Of B.O. – Preview

Far From Home also has great social media metrics with a universe north of 860M, per RelishMix, and a second trailer that pumped out a historical record draw for Sony at 135.2M global views in 24 hours (paid and organic), beating the Spidey sequel’s January teaser (130M views), and the first Homecoming trailer (116 million views). Plus, there’s a ton of Independence Day 6-day box office history, which proves that openings in the $150M-$170M range are quite possible. One Thursday tracking report showed Far From Home with a first choice higher than that of Jurassic World: Fallen Kingdom, Wonder Woman, Suicide Squad, and Spider-Man: Homecoming.


Marc Karzen