Social Tracking+Tactics for Entertainment


RelishMix news on: Deadline, Bloomberg

‘Star Wars: The Rise Of Skywalker’ Teaser Clocked 111M Views In First 24 Hours; More Viral Than ‘Last Jedi’ & ‘Force Awakens’

However, what is going on, and indicative of Skywalker‘s success, is that the trailer is going viral like crazy. RelishMix reports that the EOR viral rate for Skywalker is at “a very healthy start” of 295:1 through 10 days based strictly on YouTube views (the data doesn’t include Facebook, Twitter or Instagram views). That number beats the first 10-day viral rate of The Last Jedi (262:1), Force Awakens (120:1) and Rogue One: A Star Wars Story (68:1), with fans ripping and reposting the teaser trailer for the J.J. Abrams-directed sequel across YouTube on movie fan channels and Marvel superfan channels as well.

Compared to when Force Awakens dropped, these days there are several means for a studio to push a trailer online including Facebook, Twitter and Instagram. As such, juxtaposing purely YouTube views for Skywalker‘s first 10 days from various channels, Skywalker clocked close to 87M, ahead of Rogue One‘s 62M views but behind Last Jedi‘s 119M and Force Awakens 103M.


Marc Karzen