Social Tracking+Tactics for Entertainment


RelishMix news on: Deadline, Bloomberg

‘The Lion King’ Ruling B.O. With $192M-$200M: Record Opening For July & Jon Favreau

Social Media entertainment analytics corp RelishMix reports that Lion King has massive social media universe across Twitter, Instagram, YouTube views and Facebook of 925M, well dwarfing the family/live-action pic average of 155M. Even more amazing, this SMU does not include related items like Disney’s official pages/feeds (76.6M), nor Beyonce’s official YouTube Channel (18M), nor all the brand partners’ social reach, which include McDonald’s, Volkswagen and Verizon, the latter which sponsored the pic’s world premiere in Hollywood. Factor that in, and Lion King‘s social media reach is immensely greater.


Marc Karzen