Social Tracking+Tactics for Entertainment


RelishMix news on: Deadline, Bloomberg

‘Toy Story 4’ Eyeing 3rd Best Animated Pic Opening Of All-Time With $123M+

Social Media metrics on Toy Story 4 per Relish Mix: The fourthquel counts a massive social media universe of 752.7M, dwarfing any other Family/Animated film’s typical SMU of 338.5M. Broken down, Toy Story 4 counts 143.4M Facebook Fans, 98.8M Facebook video views, 47.2M Twitter Followers, 422.9M YouTube views and 40.4M Instagram Followers. Viral video is a massive 32:1 rate, beating the genre’s 18:1 average. “This level was achieved by building out an immense following not just from the previous films, but also the superb Super Bowl campaign kick-off.  In fact, there are 60 clips totaling 12.7M views credited to the Super Bowl effort alone,” says RelishMix.

In addition to the strong viral rate, the fourthquel was adding 3.8K new Facebook fans on a daily basis heading into the weekend, which again exceeds the genre benchmark of 1.2K. Even more awesome for Toy Story 4 is its 122K average views for top YouTube clips. “This metric has proven most important, and for Toy Story 4, that level easily is ahead of the genre’s usual 29K,” says RelishMix.


Marc Karzen