‘Toy Story 4’ Still In Play At No. 1 With $56M+, ‘Annabelle 3’ Rises To 30M+ 5-Day, ‘Yesterday’ $16M+
Social media entertainment analytics corp RelishMix noticed that the core fans were stoked for Annabelle 3, as the pic had a good social media universe across Facebook, YouTube, Twitter and Instagram of 154.4M, not propped by any previous Conjuring title. The pic’s viral video rate was high at 39:1, above the genre’s 25:1. Also, the average daily YouTube views for the film were earning 36.4k a day, again exceeding the genre’s average of 27.7k. Overall, word-of-mouth heading into the weekend was positive. Again, all these stats were prior to PostTrak hitting.