Social Tracking+Tactics for Entertainment


RelishMix news on: Deadline, Bloomberg

Trolls Targeted ‘Captain Marvel,’ But Disney Was Ready for Them

… the number of teams at the major Hollywood studios dedicated to countering online trolling has swollen from just a handful to as many as 40, said Marc Karzen, lead strategist at RelishMix, which tracks online activity and advises studios on tactics.

“The studios are much more experienced in dealing with these wildfires that spike up,” Karzen said. “ “If the movie is great, you have to stick to your guns.”

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Marc Karzen