Eyes on:

1. Brands integrations:

2. Faberge:

• ———————————————

1. Fanta:

• ———————————————

• ———————————————

1. Denny’s

• Strong posting ———————————————

• Strong on IG, ———————————————

• Strong on X: ———————————————

• Nothing on YT: ———————————————

1. Soundtrack artists, most are license ———————————————

2. Target-wise, is the campaign hitting HORROR fans,———————————————

3. Will there be a ———————————————

4. Will there be BTS crew clips about makeup or effects?

Targeting and Cross-Posting Potential

Some WB Movies to cross-post or run stories on IG and FB:

• HARRY POTTER, ——————————————— WB Horror movie targets?

Beetlejuice Beetlejuice / WB / #10

REACH AND ACTIVITY:

SMU Social Media Universe stats on BEETLEJUICE —

• Stats 1-week-out are above genre normal averages by +23%, up from +10%, up from +4% (see chart above) which are 358.1M, up from under norms by 10%, up from 13% under, previously 24% under.

• SMU stats are now at 442.3M, up from 395.3M, up from 372.8M, up from 360.3M, up from 324.4M, up from 315.2M, up from 273.6M, up from 235.6M, up 34% from 157.3M — across TikTok, Facebook, X, YouTube and IG combined.

• Views now at 371.7M, up from 324.6M, up from 302.3M, up from 289.8M, up from 254.4M, up from 244.6M, up from 203.0M, up from 183.7M, up from 165.4M, up from 87.1M 3 weeks ago.

• Beetlejuice Broadway Play to the mix with 839K fans, ———————————————

• Added to the CROSS-POSTING list is the POTTER franchise with 69M on FB, 3M on X and 8.8M on IG.

Cast (BOLD = Activated):

Cast Activation Level:

• Jenna Ortega IG views have grown to 102.5M, up from 100.8M, up from 99.9M, ——————— T2 on Jenna IG at 33.0M, up from 32.3M, up from 32.0M, up from 31.3M, up from 30.9M views. Throttling has lightened a bit: https://www.instagram.com/jennaortega/reels/

• Monica Bellucci with 6.2M is well activated.

• Michael Keaton with 1.56M fans, up from 1.55M fans.

• Catherine O'Hara is not social.

• Willem Dafoe is activated with 155K (added 20K).

Convo: Convo #9 / 9.3/10

Overall Positive Analysis:

Positive convo from the first audiences who have seen Beetlejuice Beetlejuice at the Venice Film Festival is focused on the exuberant fun and likable ensemble cast. Comments include, “Burton has never been better! A return to form for Burton blending the hilarious, macabre, and heartfelt, with surreal and wonderful imagery, effects, and trickery!” and, “Michael Keaton seems to have more energy than he did 35 years ago, bouncing off the purgatorial walls with hilarious gusto”. Fans of the original 1988 film seem to be satisfied with this return, sharing, “The original is an all-time favorite, and this new one plays like such a joyous romp back into that world.”

Overall Negative Analysis:

Light negative chatter for Beetlejuice Beetlejuice comes from audiences who have seen the film and find it too connected to the past, feeling it does not do enough on its own. Comments include, “A lightweight riff on 'Beetlejuice' — a piece of fan service, really. It doesn’t give you the full monster-kitsch jolt that the original film had,” and, “Tim Burton sequel takes retro joyride through old haunts.”

Convo #9 / 9.3/10

Overall Positive Analysis:

Positive convo on Beetlejuice Beetlejuice continues to run extremely high, with the cast, practical effects, and return to form for director Tim Burton all energizing potential audiences. Comments sharing love for the cast include, “Absolutely loved part 1. This should be epic! I’m glad they kept Michael Keaton, and Winona,” and, “How has William Dafoe not been in Burton production yet?! His villainous laughter and style is perfect for the Burton universe.” Many noted that the most recent official trailer was an improvement on the teaser and excited them more, sharing, “This is way better than the last trailer,” and, “The first trailer had me a little worried, but NOW it looks like a movie!”

Overall Negative Analysis:

Negative convo for Beetlejuice Beetlejuice continues to be low for a blockbuster of this scale, with some sharing their ambivalence to this long awaited sequel while others are not interested in the cast. Comments include, “Keaton's shine is all gone,” “Whoohoo! The sequel absolutely no one asked for!” and, “I loved Beetlejuice as a kid. I don't know if I will go and see the new film.”

etc, etc back to report #1