Social Tracking+Tactics for Television+Movies



Marc Karzen /// CEO /// Social Strategist 

Marc has been an early mover, from the digital production transformation in the 90’s, to the dot-com web video explosion, and now the social entertainment revolution in television, film and streaming.

Karzen has worked on award winning network marketing campaigns for ABC, CBS, FOX, Paramount Domestic, Columbia TV, Warner TV, Disney Channel, UPN launch, HA! launch, Studios USA, Spike, AMC, Vh1, HBO, MTV, Animal Planet, AMC and for many production companies.

Karzen’s work in production began at NBC on LATE NIGHT WITH DAVID LETTERMAN where he shot the award winning iconic bumpers for 10 years, plus work on SATURDAY NIGHT LIVE for 12 seasons. He’s also worked on shows for FOX, CBS, E!, Columbia TV, Tribune, The CW, truTV, Telepictures, FOX Sports and FX. In promos, worked as ACD at Jacobs & Gerber and AD at Grey Entertainment. Theatrical campaigns include work for Paramount, Columbia, Buena Vista, Warner Bros. and multiple creative trailer shops.

Running RelishMIX, Karzen has delivered social marketing strategies for Universal Pictures, Disney, Sony, Warner Bros. Theatrical, Fox Searchlight, Annapurna, Lionsgate, Fox Broadcasting, Warner Music Group, CBS, Riot Games, YouTube New Year’s Event, CMT, BAFTA, Animal Planet, MSNBC, The CW, SpikeTV, Vh1, OWN and Discovery Channel. Karzen also hand-built intranet clip approval systems for his network produced TV shows.

Karzen started and ran cutting-edge digital-tech companies including Q Studios (Digital Live Action), Karzen Communications (Motion Graphics), UFO Interactive, The Hatchery (Digital Previz for Commercials), Thunder Music (with Art Wright) and Saddletude (online network for Equestrian Sports, funded by Ash Capital) which was a channel on the Apple Quicktime Network.

Karzen’s work has been nominated for an Emmy, contributed to 12 Emmy Awards, 31 Emmy nominations and contributed to 5 Oscar nominated pictures — also, recognized by the Broadcast Designers Association, Cannes Lions Advertising Festival, Chicago Film Festival, Art Directors Club of NY, Telly Awards, NY Int’l Film & Television, Promax — and is a regular speaker at LA area universities, colleges and tech conferences.


Burke Marksity /// VP, Strategy & Insights

Burke has worked in the film and TV business for over 15 years with media agencies and research firms.

Marksity moved to Los Angeles in 2001 from his hometown, Cincinnati, a graduate of Indiana University’s Kelley School of Business, Marksity first entered the industry as an assistant buyer for Horizon Media, Inc.  He then handled client management for movie studios as a trainer with TNS Media Intelligence on their Strategy competitive offering.  Marksity was the Manager of West Coast Client Services by the end of his tenure with TNS/MI.  In 2007, he transitioned to research with a position at Zenithmedia in Los Angeles, working on 20th Century Fox.

At Zenith, Marksity managed a proprietary movie database, worked on research projects for Theatrical, Home Ent and also new business, promoted to Supervisor by the end of his work with Zenith in 2014.  Marksity then worked for OMD Entertainment as Director, Research, managing numerous projects on Disney for the planning and digital teams ranging from competitive insights to demographic targeting and more.

In 2015, Marksity moved to RelishMIX as analyst, reporting for studio and network projects and in the spring of 2016, Marksity became Director of Research.  Over the course of 2016 and early 2017, Marksity assembled a database, which has informed both S/W/O/T and D/O/T/S client deliverables for movie studios and TV networks delivering tracking and tactical insights.  In September, 2017, Marksity was promoted to VP, Strategy & Insights.


Susan Kantor /// Advisor

Former head of marketing for Universal, Fox and Warner Bros. Studios Television Divisions and SVP, Creative Director atVH1, Susan is a Master strategist and innovator who received “Marketer of the Year”Award from Advertising Age and “Brand Builder of the Year” for her TMZ launch campaign and createdthe early Ellen campaigns, helping build the show into a daytime juggernaut. Her work has crossed alltelevision genres and platforms and is one of the industry’s most influential marketers.


Mitch Singer /// OTT, Streaming, Home Entertainment

Mitch Singer is an entertainment and technology veteran having served in senior management roles that cross business units and technology teams in the entertainment sector.  Singer has long worked on industry-wide strategies to address the ongoing digital transformation of entertainment– helping to identify digital business opportunities, exploring new products, formats, and services, and working to mitigate digital theft.  He focuses on emerging and disruptive technologies and evaluates and develops adaptive business models to stay ahead of the technological curve.

His background is unique in that he served a lengthy tenure at a major Hollywood studio overseeing development of new platforms while protecting intellectual property.  Singer is known as a staunch supporter of preserving copyrights while at the same time fostering and enabling new distribution models that evolve the digital ecosystem. 

Singer has worked with a variety of media and entertainment companies to help develop their products and services, as well as their go to market strategies.  His clients include; Verance, Binaris, Thought Foundry, Theater Ears, Giraffic, eTribez, Kaleidescape and General Harmonics. Past clients have included; Intel, Deluxe, Streamnation, and others. 

He formally founded and served as President of DECE, the 75-member, cross-industry consortium behind UltraViolet, the effort to create open standards for digital entertainment distribution enabling consumers to acquire and play content across a wide range of services and devices.  

Over the years, Singer has been a board member of Motion Picture Laboratories, DVD CCA, Entertainment Technology Center USC, the HDBaseT Alliance as well as the HQME (“High Quality Mobile Experience”) Steering Committee.  He also was appointed to the copyright committee for The National Academies’ Board of Science, Technology, and Economic Policy (STEP). 

Singer’s work has been widely recognized in the media and he was featured in The Hollywood Reporter’s 2012 Digital Power 50, the 2012 and 2011 Home Media Magazine Annual Digital Drivers Issues, and Variety’s Dealmakers Impact Report 2011. In 2012 Singer was inducted into the Variety Home Entertainment Hall of Fame.

Formerly Chief Digital Strategy Officer at Sony Pictures, Singer originally joined the studio in 1990 as Counsel in the Litigation Group, responsible for traditional intellectual property issues such as copyright and trademark, new technology licensing and content protection.  

Singer received both his JD and MBA from the University of San Diego.


Bill Sarine /// Special Ops /// Creative Direction

Bill is an accomplished Director, Screenwriter and Creative Producer. Bill was previously Head of Production and Business Operations for The Walt Disney Studios as part of a division that he created and launched. During his tenure at Disney, Bill also served as Senior Manager of Production for Walt Disney Pictures and Television. As an executive at the studio, Bill was responsible for overseeing multiple physical-production studio locations as well as all production support departments. His work includes six feature films with budgets $200M and four network shows that went over 100 episodes.

During his entertainment career, Bill has worked with most major studios on creative development and marketing campaigns, including Pixar Animation Studios, ABC, Universal Studios, Sony Pictures, Relativity Media, SabanEntertainment, VH1, The Disney Channel and The Muppets Studio.  He’s won five Webby awards and is an active member of the Producers Guild and the Television Academy of Arts and Sciences. 


Marc Gordonson /// New Business  

Marc is an expert in digital marketing, culling experience from both agency and the vendor side, including maximizing effectiveness of social media, rich media strategies including technical capabilities and creative development, formulating marketing initiatives that directly and effectively achieve client goals. Previous clients include: Ford, GM, Lexus, Hyundai, Honda, 20th Century Fox, Disney, Lionsgate, Sony, Paramount, WB, NBCUniversal, ABC, ESPN, CBS, Sears/Kmart, Nestle, Scotts, Virgin Atlantic and Delta.



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