Movie / TV / Tracking / Tactics / Strategy
Tron: Ares / DIS / Oct 10, 2025 (WO: 1)
SMU final 281.0, 8 Sci-fi Comps SMU 377.8M
+1% DOTS, -26% SMU, $52.6 Ave, $57M I-pre, $xM Actual
Tron: Ares balances SMU (3.4) with stronger KPIs (5.5) and convo (5.4). Cast sits midrange at 4.5. With only one week left, campaigns must lean on nostalgia and sci-fi spectacle to pop awareness. Overall DOTS reads a cautious 5.1/10, just above median.
Roofman / PAR / Oct 10, 2025 (WO: 1)
Roofman’s SMU (3.7) and KPIs (2.7) trail, while cast (4.0) and convo (6.6) bring moderate lift. At one week out, with buzz underweight, immediate cast pushes and last-minute media stunts are essential. Overall DOTS measures a weak 4.4/10.
SMU REACH: Pre-release social media universe SMU stats on Roofman are running right inline at 2% below action adventure drama genre norms across TikTok, Facebook, X, YouTube and Instagram combined.
Cast Activation Level: Super social Channing Tatum is trying to push his 50M fans to the turnstiles, supported by Kristin Dunst at 2.9M and Juno Temple at 830K.
SMU final 225.5, 15 Act Drama Horror Comps SMU 138.1M
+27% DOTS, +60% SMU, $29.2 Ave, $42M I-pre, $48M Actual
