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DOTS Reports25

RelishMix DOTS Reports 2015

One Battle After Another / WB

SMU REACH:

Pre-release social media universe SMU stats on One Battle After Another have throttled to 2.5X above action-adventure thriller genre norms across TikTok, Facebook, X, YouTube and Instagram combined.

CAST (BOLD = Activated):

Cast Activation Level: 

Cast activation on One Battle is notably boosted by Leo DiCaprio at 96.5 M, who historically does not promote creative projects, but is fully in the mix for this film — as well as Regina Hall at 6.7M and Chase Infiniti at 16K with Sean Penn, not activated. 

CONVO: 

Index (scale of 10, 1.0 being most negative, 5.0 is mixed and 10.0 most positive)

8-28-25:

POS: 

Convo runs positive for One Battle After Another with fans buzzing like they just got the dream collab nobody dared to expect. Comments lean into the once-in-a-generation pairing of Leonardo DiCaprio, Benicio del Toro, Sean Penn and Paul Thomas Anderson as a “business-saving” moment for cinema, comparing the trailer to past seismic moments. As stated, “One Battle After Another gonna be the greatest Leonardo DiCaprio performance since The Wolf of Wall Street!!!” while another declares, “The best Hollywood star meets the best American filmmaker of our generation! Most anticipated.” Others riff on DiCaprio’s “Oscar magnet” status, saying “Leo doesn’t need the Oscar, the Oscar needs Leo,” and touting Greenwood’s score as an event in itself, drawing parallels to the sonic punch of PTA’s There Will Be Blood.

NEG: 

Mixed-negative leaning chatter for One Battle After Another flags some cautious skepticism, while most gush over Leo and Benicio del Toro, a few commenters hedge their excitement with reminders of past disappointments. One notes, “Hope it’s not another Don’t Look Up scenario. Would be greatly disappointed,” poking at the risk of hype collapse. Another viewer layers in the niche-appeal warning typical of PTA discourse: “I love PT Anderson’s work myself, but his work varies from being mass appealing to very niche… you don’t want to recommend a picture without seeing it yourself.” These cooler takes act as counter-weights, suggesting that while the package is stacked, audiences fear the film could skew too art-house or stumble in execution.

Gabby’s Dollhouse / UNI

SMU REACH:

Pre-release social media universe SMU stats on Gabby’s Dollhouse Movie are running -62% below family animated genre norms across TikTok, Facebook, X, YouTube and Instagram combined, noting that young children aren’t connected on social networks.

CAST (BOLD = Activated):

Cast Activation Level: 

Gabby’s cast are activated with Gloria Estefan at 4.6M fans, Juliet Donenfeld at 27K and Laila Lockhart Kraner at 33K while Kristen Wiig is off the grid

CONVO: 

Index (scale of 10, 1.0 being most negative, 5.0 is mixed and 10.0 most positive)

Comments are off.

The Strangers: Chapter 2 / LG

SMU REACH:

Pre-release social media universe SMU stats on The Strangers: Chapter 2 are running 30% below horror sequel genre norms across TikTok, Facebook, X, YouTube and Instagram combined.

 

CAST (BOLD = Activated):

Cast Activation Level: 

Strangers cast member Madelaine Petsch brings her 35.5M fans into the mix along with Troy Gutierrez at 1.3M fans.

CONVO: 

Index (scale of 10, 1.0 being most negative, 5.0 is mixed and 10.0 most positive)

M-8-26-25 — MIXED

POS:

Convo runs mixed-positive for The Strangers: Chapter 2, right down the middle, reflecting equal parts hype and hostility, with the franchise brand carrying as much baggage as it does loyalty. Some fans are rallying around the slasher energy and banking on a step-up from the flat first installment. Some lean into comparisons, declaring, “This looks 100x better than the 1st remake,” and another saying it’s “at least better than Purge: Anarchy.” Some even embrace the meta, laughing at the evolving titles as a franchise quirk: “The Strangers, The Strangers: Prey at Night, then chapters 1, 2, and 3 lol.” Fans of Prey at Night argue it’s still the franchise’s best, but they’re on board to see how Chapter 2 lands. There’s an undercurrent of optimism that the unmasking angle or hospital setting could shake things up and reward long-time horror devotees.

NEG:

Mixed-negative leaning chatter for The Strangers: Chapter 2 drowns in frustration about diminishing returns, broken promises, and recycled tropes. Comments include complaints such as “Chapter 1 was horrible.” Some viewers slam the marketing with, “Was that seriously a trailer of the trailer in the beginning? What could possibly be the point of that?” while others nitpick the mythology itself, saying, “I really don’t like that they gave them faces. It’s literally part of the psychological horror element that they don’t have faces.” Critics reach for comps too, saying “The Strangers: Prey at Night is a billion times better than the original and Chapter One, and even this!” and “The first remake was very subpar to the original. Hopefully this sequel will be better than the original sequel.” The chorus of “trash,” “boring,” and “not wasting my time” underscores a lack of faith in this trilogy experiment.