RelishMix - DOTS Reports (Dynamic Online Tracking System)

DOTS is a proprietary data driven index that ranks movies and TV shows on a scale from 1 (low) to 10 (high) based on these sectors.

The 4 Social/Digital Sectors:

  1. SMU: (Social Media Universe) Owned and earned materials across Facebook, X/Twitter, YouTube, Instagram and TikTok — for the studio, network, streamer, show and cast — all combined. Indexed score is in relationship to comps by sub-genre. See the example chart above. 5.0 is average. Under 5.0 indicates moderate to light awareness with room-for-improvement.

  2. Activity of KPIs: Key Performance Indicators, by social platform, by RelishMix’s (20-25) KPIs, each indexed from 1-10.

  3. Cast Activation Levels: from non-social, to social non-activated, to activated, indexed from 1-10 for the entire cast.

  4. Convo: Conversation Analysis — From positive, mixed and negative — 5.0 is mixed, indexed from 1-10.

RelishMix Key Terms:

  • DOTS Meter - Overall average score of SMU, KPI, Cast and Convo

  • SMU - Social Media Universe, awareness, reach

  • KPI Activity - Key Performance Indicators by platform

  • Cast - Cast activation levels. Social, not-activated, non-social

  • Convo - Conversation analysis

  • Stu - Studio

  • I-pre: Industry prediction

  • SMU(M) - Social media universe in millions

  • comp SMU> average SMU social media universe of comps

  • OBO - Opening weekend box-office

  • 4/W/O: 4-Weeks-Out tracking timeframe

  • Comps#: How many comp titles used in this report

  • Act: Actual $OBO