How to use RelishMix DOTS:

How well are we tracking:

  • The DOTS Meter scores in the DOTS Tracking Chart and 4-Weeks-Out tabs are the overall tracking score.

  • Above 5.0 is good and below 5.0 is below normal.

  • The DOTS score is an average of SMU (social media universe), KPIs (key performance indicators), Cast (activation) and Convo (conversation analysis).

Where is there room for improvement:

  • If the SMU, KPIs, Cast activation or Convo are below average 5.0, they can be adjusted, if there’s enough time in the campaign.

  • A closer look at the INSIGHTS tab will tell more about each sector.

  • Deeper data insights are available.

How do we compare by sub-genre:

  • On the INSIGHTS tab, you’ll see a list of 6 comps with the SMU (social media universe) for each title at opening in relation to OBO.

  • The SMU v COMPS tab indicates SMU by movie and the comps average by genre.

  • The COMPS tab shows some example of sets of comps and their splits by social platform.

  • All sub-genre mixes are available.

How well will we open:

  • Movies tracking above 6.0 usually open well.

  • Movies over 8.0 always open well. Movies under 4.0 usually open under.

  • A closer look at the DOTS METERS tab show % levels of over and under intensity in relation to I-pre (industry prediction) and SMU.

  • As SMU grows, so does OBO. See the SMU/OBO tab with examples.

  • Note, the SMU/OBO R2 correlation is 84% pre and post pandemic.

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