Will Harry Styles Fans Deliver A Fall Hit For ‘Don’t Worry Darling’?
After a near month of mudslinging behind the scenes drama for Don’t Worry Darling which hovered around its Venice Film Festival world premiere, the sophomore feature directorial from Olivia Wilde finally opens in 4,000 theaters.
Styles, who is in the midst of a national tour, hasn’t posted about the movie yet to 110.8M social media fans across Instagram, Twitter, TikTok and Facebook per RelishMix. Should Styles post about the film, why, the internet may just shut down. Note the multihyphenate’s promotional power: A Carpool Karoke he did with James Corden on YouTube five years ago racked up 75M views, while a Spill Your Guts segment on The Late Late Show two years ago stands at a whopping 70M views.
RelishMix measures Don’t Worry Darling‘s social media universe at 177.6M, far exceeding genre norms for dram thrillers. There’s also an additional reach of 132.3M from the cast. “YouTube runs strong with reposting engagement at 58.4M views and exceptional user generated reposting ratio across YouTube at 82:1 with two trailers plus review spots, analysis and gossip about the behind-the-scenes creation of the film and the Venice Film Festival,” says RelishMix.
In regards to the social media chatter that RelishMix is noticing for the Wilde film: “Take sides as convo splits run mixed-leaning-positive. In terms of the target of Styles fans, they’re tracking his every move as he’s on a World Tour heading to Madison Square Garden and then Austin — but with with an Instagram of 47M and total fans at 110M total, Styles has posted little so far for the movie, as all involved wait patiently. Styles has activated well in person at Venice and on YouTube interviews. On social, Styles fan’s can’t wait and are buying tickets early while early exit posts from fan screening are positive.”
RelishMix adds, “In threads responding to the trailer, there are endless references to the Stepford Wives which was produced in 1975 decades before Styles fans were born — and the recent Nicole Kidman remake from 2004, both available to stream, so keep an eye download rates on those. Fans are debating the road this decisive storyline will takes, about women being put in her place and if and how modern day men will respond and where the story will land. And the question also bubbling is in regards if Pugh was betrayed — as fans are also taking sides on channels for the Oscar nominated actress, Styles, and Wilde – all of which is stirring strong levels of conversation, awareness, and social intensity for the project.”
FULL https://deadline.com/2022/09/harry-styles-dont-worry-darling-weekend-box-office-1235122999/
Opening day cast posts by:
‘The Woman King’ Rules With $19M Opening After A+ CinemaScore
The social media universe for Woman King stands at 123.8M (“strong for the genre” says RelishMix) with 35.1M views off six YouTube videos that have “an exceptional viral repost rate of 37:1” reports the analytics corp. Beyoncé re-recorded or re-mixed her song “The Power” for the soundtrack “which is unifying the message of the film and also playing in the trailer. Viola Davis fans are well aware of the film and word-of-mouth will impact the turnout on opening weekend as the film is well connected,” said RelishMix in its pre-weekend report.
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Disney Pics ‘Barbarian’ & ‘Brahmastra Part One: Shiva’ Over-index During 2nd Lowest Weekend YTD
Some good word of mouth has prompted Disney/20th Century Studios/New Regency’s Barbarian to come in higher than anticipated at $10M; ditto for the their Star Studios’ Brahmastra Part One: Shiva which is at the high end of its estimates at $4.4M in the No. 2 spot. Disney will report their official numbers soon. The original range for Brahmastra was $2M-$4M. That pic’s opening is the fourth highest stateside for a Bollywood title.
Interesting to note that RelishMix shows more social media traction for Brahmastra Part One: Shiva than Barbarian. The analytics corp couldn’t get a social media reach pulse on the horror title starring It‘s Bill Skarsgard, but clocked Brahmastra at close to 800M across Facebook, Twitter, Instagram, YouTube and TikTok. That number is inclusive of Star Studios’ 13.7M and Sony Music in India which is pushing the film to close to 58M. “The cast is well activated at 245.2M while the content load and posting cadence are at high levels on social in the range of superhero films,” reports RelishMix. Stats “are exceptional because of strong boosting paid campaigns on YouTube.”
Horror Pic ‘The Invitation’ Leads Worst Weekend At This Summer’s Box Office, All Pics Grossing $54M
The Invitation / Sony: Social media chatter on The Invitation wasn’t horrible at mixed-leaning positive according to RelishMix with “fans comping and calling-out Vanilla Sky, Ready or Not, Twilight, Meghan Markle and Jordan Peele films too. Chatter wonders how these ingredients look right for a wild date-night vampire outing.”
3000 Years of Longing / MGM Prime: 3000 Years activity moved during Cannes but now patiently awaiting Idris Elbas’ social activation with his 18.4M fans, some of who were reminded to see Beast last weekend. Otherwise the cast which includes Tilda Swinton are non-social and that applies to Director George Miller.
Samaritan / MGM Prime: RelishMix noticed the online convo for the film, and believes Samaritan coulda been a contender at the box office with fans expressing “absolute adoration for Stallone, everything that he represents in the film industry and the heroic characters that he’s played” to those who “are also intrigued that this aging superhero project is not a Marvel or DC production and that in itself have fans interested in a unique way.”
‘Dragon Ball Super: Super Hero’ Opens To $20M+ and Beast
BEAST: RelishMix was underwhelmed by the social media wattage of Beast, reporting that its reach across Facebook, YouTube, Instagram, and Twitter was only 120M “average levels,” with “studio assets representing much of the segmentation, however the content stack is light with one trailer and two featurettes, so activity is limited.” The one edge Uni had was Elba’s 18.3M social media followers, which he reached out to; the following bit capturing 319K views on his Instagram with wordless comedian and TikTok sensation Khaby Lame:
‘Bullet Train’ Heading For $12M+ Second Weekend During Sluggish Summer Frame
Bodies Bodies Bodies: On social media per RelishMix, conversation runs super-mixed for Bodies Bodies Bodies as fans are on the critical fence on the film and also have loads to chew on with Davidson’s recent un-coupling from Kim Kardashian — and who’s side they are on in his personal drama. Fans are also quizzing the mixed genre elements from the horror comedy. Maria Bakalova fans, who are activated, are stoked about the movie.
Fall: RelishMix noticed on social media that the buzz for Fall “runs mixed-leaning positive as fans are wondering the extent and the complexity of the storyline — or if it’s a one note, with a predictable outcome. Fans are very intrigued with the outrageous visual hook of the trailers, while some are questioning the CGI. Chatter is onboard the reminder that “Fall drops into theatres on August 12th.” RelishMix also noticed, “On an 8 week digital ramp-up for Fall since the first trailer drop, the studio has 5 videos which have clocked moderate counts and moderate viral reposting. Page engagement on Facebook and Instagram for the show are also on the light side for the genre.”
Mack & Rita: “Awareness tracks light on social networks with few materials in rotation and light engagement momentum across Facebook, Instagram and YouTube,” observes RelishMix, which indicates social media chatter saying “been there, done that” as the pic looks like Big and 13 Going on 30.
Bullet Train’ Pulls Into Weekend Box Office Station With $30.1M Opening
BULLET TRAIN: RelishMix noticed that there was a mixed positive reaction to Bullet Train materials online before opening that fans are loving The Bee Gees’ Staying Alive as the trailer soundtrack and the fun thriller tone of the film that they say was shot in a tube on a LED virtual stage at Sony during the pandemic. Others credit that the story comes from novel Maria Beetle by Kōtarō Isaka and there’s call-outs to director Leitch’s credits: John Wick, Atomic Blonde, Deadpool 2, Hobbs & Shaw. Mentions for ‘waiting for streaming’ are few — as the draw of a popcorn thrill ride is clear. Some snarks are on the fence that it looks like Fight Club but wondering if John Wick will show up.”
RelishMix says that the pic’s social awareness runs 17% above action genre norms with a core social media universe of 224.6M across Facebook, Twitter, YouTube, Instagram and TikTok. Activity spiked on the movie’s Instagram following Monday’s red carpet premiere in Hollywood adding 1.1K fans per day plus a hefty stack of 21 videos on YouTube including NBA spots, Father’s day spots and vertical social mobile spots, which would normally only be seen on Facebook and Instagram.
EASTER SUNDAY: RelishMix says that for a diverse comedy, Easter Sunday was tracking under genre norms on social media with 83.5M across Facebook, TikTok, Instagram and Twitter with activity on materials running at moderate levels comparatively. That said, Jo Koy’s 5M fans are activated on social with Jimmy O. Yang at 843K and Tia Carrera at 580K. Tiffany Haddish pushed the trailer on Instagram 13 weeks ago to her 7.4M followers which rep 54% of her 13.7M social media fans.
‘DC League Of Super-Pets’ Fetches $23M
DC LEAGUE OF SUPER-PETS: The difference between the commercial results of Teen Titans and DC League of Super-Pets is that the latter is fueled by the combined social media promotional superpowers of Johnson and Hart, who count a combined 624 million-plus followers across Facebook, Twitter, Instagram and TikTok. — more…
VENGEANCE: Social awareness on Vengeance tracks under norms with moderate views and engagement on YouTube and Facebook and lightly supported by cast social pages. Materials were dropped during the Tribeca Film Festival in June and cross promoted on Focus channels. — more…
Jordan Peele’s ‘Nope’ Opens To $44M, As Original IP Breaks Through At Box Office
Social media analytics company RelishMix counted a social media universe for Nope close to 180M across Facebook, Twitter YouTube Instagram and TikTok — outpacing Us, which opened with an SMU at 111.3M; Halloween Kills at 107.8M; and the first A Quiet Place at 99.1M. The campaign for Nope was jump-started with a Super Bowl spot that clocked close to 22M views in the 24 hours following the game, strong for the only horror title alongside tentpoles Doctor Strange 2 at 93.1M views and Jurassic World Dominion at 86.8M.
As far as the online chatter for Nope, RelishMix says, “Convo attempts to connect the dots of the puzzle from trailers and interviews into a coherent string for UFOs mixed into a range of genres. Some are positively intrigued with others who argue in threads that the premise is over-stretched — while racial mentions are also frivolously thrown around and ignored as ignorance. Call-outs declare Peele the next ‘Stephen King’ or ‘M. Night’ — with level of expectations from his comic levels of creative experimentation. ‘Nope, yup, nope, yup’ references are endless on social and in the press along with other appreciation that the trailers do not spoil the journey. Fans understand from materials, that they’ll experience a vast range in Keke Palmer’s character and they also know that they are going to see multi-dimensional performances from Daniel Kaluuya and this ensemble. Plus, non-horror fans are excited to see the next generation of cinema continue to unfold.”
‘Thor: Love And Thunder’ Hammering $135M-$145M Opening
Social media analytics corp RelishMix, of course, anticipated this audience’s attitude toward Thor: Love and Thunder before opening.
“Energy levels and tone run wildly mixed leaning positive — as Thor chatter has returned to pre-pandemic cynicism, playfulness and criticism from the MCU. Some wonder if this is a comedy while others explain that this project swings from superhero to Taika Waititi-land improv playfulness. Other threads question if Chris Hemsworth’s is being overshadowed alone with adoration of the role, love for Christian Bale and talk about Natalie Portman’s gender bending role.”
The Disney machine on social media was in full effect here for Thor: Love and Thunder with a rare reach of 1.3 billion across Facebook, Twitter, YouTube, Instagram and TikTok. MCU stars leading the promo charge online include Chris Hemsworth with 82.4M fans, Chris Pratt at 56.9M, Dave Bautista at 14.1M, Portman at 8M and Waititi at 4.6M.
Pratt’s shoutout to Hemsworth with a 1M likes:
‘Minions: The Rise Of Gru’ Raising Roof With Record $129M+ 4-Day For Independence Day & Illumination-Universal Pic
A fifth animated movie about annoying, high-pitched, frantic little beetles who many in the industry thought would under-deliver over the July 4th weekend is doing exactly the opposite of that as Illumination/Universal’s Minions: The Rise of Gru is hauling in some serious cash with a $109.5M 3-day, and $129.2M 4-day. The expected worldwide debut of $196.6M ($202.1M with holdovers) is decimating our earlier projection of $150M. To think that two Independence Day holidays ago we were confined to our homes, watching Hamilton on Disney+.
RelishMix social media analytics measured a social media universe of 685.5M across Facebook, Twitter, YouTube, Instagram and TikTok before opening of Rise of Gru, which is 73% ahead of Lightyear‘s social media universe, and about even with that of Incredibles 2. “Top engagement comes from 219.8M views on YouTube and a robust new TikTok channel for the movie itself, with 175.6M views. Reposting rates on YouTube are outpacing norms at a rate of 28:1. The long running Facebook with 32.1M fans and the studio’s social network of 45.2M with more key performance indicators, are tracking strong.” Nothing but positive chatter on social for Rise of Gruwith “fans plopping in playful sound effects, zingers, emojis and excitement for the film’s opening as they give out pre-ratings for Minions at 10 of 10″.
Integration notables:
The Office x Minion:
‘Elvis’ Shakes, Rattles & Rolls To $31M+ In Fierce Dance-Off At Box Office With ‘Top Gun: Maverick’
In an amazing feat for an adult-skewing, 2 hour and 39 minute running movie at the box office, Warner Bros’ Baz Luhrmann directed Elvis is heading toward an estimated $31.5M opening, looking to truly top the box office.
RelishMix DOTS (ELVIS): The ticket sales are besting any mixed pre-weekend chatter seen by RelishMix, which was comprised of Blumhouse super-fans, die-hard Ethan Hawke followers, and those who believed “the whole movie is in the trailer.” “There were mentions about the date changes and comparisons to It, plus encouraging call-outs to writer Joe Hill and busy director Scott Derrickson, who helmed Doctor Strange and Sinister parts 1 and 2,” reported RelishMix.
(THE BLACK PHONE): In regards to the social media chatter ahead of opening, RelishMix noted, “Skeptics and worshipers of The King, feel that anyone who is a lover of Elvis usually tends to steer away from movies about him. Reason being, he is untouchable, no one can come close to representing him. But, that seeing clips make them want to see it, and hearing Priscilla Presley and Lisa Marie Presley’s reactions and approval have fans excited.”
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‘Jurassic World Dominion’ Devouring $132M+ In Opening Weekend
RelishMix DOTS (JURASSIC 6): RelishMix says that the social media chatter “runs mixed-positive” with “a tone of urgency from Jurassic brand-fans who are dying to see the story of the reunion of lead cast members and the techno-VFX evolution of Spielberg’s 1993 masterpiece. Critical hecklers think that the show has jumped the shark, as an odd social warning of how this incarnation will derail as an ‘over produced spectacle’ — which sounds exactly what fans are ready for.”
RelishMix adds, “Reactions suspect spin-off are in the works in other forms, maybe recasting, but that the brand is too large to kill-off. Reaction spots have also fully deconstructed the project over six months from the prologue spot that was dropped in November 2021 — and point out the story accuracy, believability and how in-accuracies are part of the fun with these films.”
The sequel’s social media reach “runs 23% stronger than the 2018 installment” says the social media analytics corp, across Facebook, Twitter, YouTube, Instagram and with TikTok, now at 784.8M.
Universal dropped three select videos on the Universal YouTube growing to 6.2M subs — but also on the Jurassic World YouTube channel with an additional 1.76 subs for the brand with a notable set of 41 videos, dropped since the five-minute prologue spot in November last year. Materials have fueled over 515 earned and owned videos including reviews, trailer-reposts, reactions and clip reels for the franchise driving 459.8M views and counting — compared to the last movie with 409M views. Many key performance indicators are indexing well with TikTok videos at 107.5M views plus 84.1M views on Facebook, 3.7M on Twitter and 2.6M views on Instagram. Furthermore, the Super Bowl spot triggered 86.8M views in the 24 hours following the game, just behind Dr. Strange in the Multiverse of Madness which had 92.1M views.
Social media champs in the pic’s cast include Chris Pratt with 55.5M overall on social media, as well as Bryce Dallas Howard (5.3M across FB, Twitter and Instagram) followed by Jeff Goldblum (4.1M), Laura Dern (1.2M) and Sam Neil (989K).
‘Top Gun: Maverick’ Barrel-Rolls To $291M, Easily Tom Cruise’s Top-Grossing Movie
TOP GUN 2 / week 2 update
Spots RelishMix about the sequel’s social media, “Exit chatter continues to fly positive for the film, for the cast, and the experience — with mentions of how ‘expectations were exceeded’ and those who waited 36-years for a Hollywood sequel that fans are calling an ‘instant classic’ and cinematic ‘big-screen thrill ride’; claiming, ‘I like streaming at home, but nothing beats seeing a great big movie in the theater’ as fans are pushing to spread-the big-screen Imax message. Social shout outs go out to Iceman, Rooster, Phoenix, Payback, Fanboy, Hangman and remembrances of Goose.
Coming off of Cannes, new social speculation swirls around big nominations odds — and potential to include this tentpole to extend Oscar fan viewership. Some of the topical chatter touches on how well Top Gun may spike military recruitment — plus discussions whether this is the end of an era of manned battle flights, as AI pilots and drones continue to emerge.”
The new cast members to the franchise haven’t let up in pushing the film to fans:
RelishMix (CRIMES OF THE FUTURE): Social media corp RelishMix observed, “Neon took a simple approach for Crimes of the Future on social, with materials predominately built onto channels for the studio, with YouTube views at 4M+ views for owned-and-earned videos for the three trailer/spots — plus there are seven Facebook videos in place as the film platforms out from the Cannes premiere.”
Among the Cronenberg devotees on social, RelishMix reports, “Chatter runs positive, as horror fans are definitely drawn to see the latest psychological mind-and body-bender by the horror maestro, ‘I love that even a 79-year-old Cronenberg can still shake up the squares better than anyone else.’ — and the cast with Viggo Mortensen’s very selective roles and Kristen Stewart fanatics, too.”
‘Top Gun: Maverick’ Still Taking Breath Away With Record $150M Memorial Day Opening, Best Ever For Tom Cruise
TOP GUN: MAVERICK: Exclaims social media monitor RelishMix about the pic’s wonderful shockwaves on social, “Timing is everything. It’s hard to imaging a more remarkable time in recent history to release Top Gun 2 in light of world events — not to mention Fleet Week is in NYC this weekend too. Social awareness runs hot, with a total social media universe of 417.5M including Skydance social at 5.8M at 3X over norms — fueled most on YouTube with a growing stack of 20+ owned videos clocking +275M views, a well fed set of Facebook videos at +31M views and a new wave of TikTok at 22M views.”
By comparison, Cruise last big tentpole, Mission: Impossible – Fallout had a social media universe of 245.5M which propelled a $61M opening. Currently close to 60% of Top Gun 2‘s social media reach includes Instagram and TikTok videos.
In Cruise himself, Paramount has one of the biggest marketing machines, and he has continually been selling this movie to his 40M fans. Jennifer Connelly counts close to 5M, Val Kilmer has 2.4M, Miles Teller 1M and Glen Powell with 352K social media followers across all platforms.
Nancy and I knew from the minute we saw this at CinemaCon, Top Gun 2 was going to be one of the owners of the summer box office, so it’s not surprise to hear that RelishMix saw “a conversation tone running positive with excitement and appreciation,” with BTS footage stoking social media.
“Fans describe their service in the Navy and aircraft that they piloted aircraft as well as missions of fathers and other family members in service of the US military. The on-screen authenticity displayed by Cruise have fans standing in line to see this film on the big screen. Younger fans describe how these trailers and featurettes are bringing their dreams of serving to life,” reports the social media analytics corp.
Huge on social was the bit of James Corden flying with Cruise on three planes. By Thursday the footage reached 7.2M views.
Also by Thursday, the Lady Gaga song from the sequel, “Hold My Hand” clocked 16M views.
‘Downton Abbey: A New Era’ Opens To Focus Features Pandemic $16M Record
Downton Abbey: A New Era / Focus
Total social awareness on part 2 now at 133M, runs on par with the genre. Downton Abbey, from pre-covid September 2019 was tracking on average for the genre but convo popped positive. This week NBC re-ran the movie in primetime Monday as a lead-in recap. CUT TO: Downton 2 with 1.3M total SMU fueled well with views on YouTube at 41.8M, TikTok 38.2M, Facebook 33.4M, Twitter 10.6M plus page likes on Instagram pages and more. The social reach for movie pages are at 4.1M coming off of the TV series and has grown 312K from the 2019 movie installment.
Cast Activation Level Jimmy Kimmel told Michelle Dockery (Lady Mary) on his show this week that he could not find her on social media — and she confessed that she lurks from her dog’s Instagram page but did not disclose her dog’s name. The social cast is a soft spot on the project with only 2.9M fans and moderated activation from the ‘too proper’. Cast that are socially activated include Tuppance Middleton with 402K, Joanne Froggatt at 643K and Hugh Bonneville at 399K.
Convo expectations are tracking positive with social call-outs that this will exceed movie #1 levels of cinematic joy with a storyline cliffhanger anticipation running off of the primetime rearing of Downton Abbey from NBC this week. Several cast promo plugs on TV told fans that, “we’ll see you at the cinema”. more.
‘Doctor Strange 2’ Seeing $60M-$65M Second Weekend; Audiences Pour Water On ‘Firestarter’ With $3.5M
DOCTOR STRANGE: Update
Social media analytics firm RelishMix says, “Exit chatter for Doctor Strange 2 swings mixed-positive — from adoration of the visual experience of cinematic joy, fight scenes, to threads about Wanda, Spider-Man, dream-walking, the Illuminati, and Sam Raimi’s director masterwork — to deep critical MCU discussion about storylines that may have jumped the shark and high expectations from the trailer to the actual film.”
FIRESTARTER:
Mixed chatter on social media before opening, per RelishMix, “From the 1984 Drew Barrymore title trending in convo with continuous positive references to the original, and questions as to why she does not make an appearance in the remake. Zac Efron’s casting is well-received, as well as Stephen King’s cinematic legacy. That said, questions bubble about if the film is ‘straight to streaming’ with some confusion if it is day/date — with expected criticisms of ‘Hollywood reboots.'”
In regards to Firestarter‘s reach on social media, RelishMix counted 182.3M across Facebook, Twitter, YouTube, Instagram and TikTok. While that’s ahead of norms, close to half of the pic’s SMU connects to Efron’s social media followers at 90.3M. Blumhouse’s social channels, with 1.2M fans, are moderate, and Peacock’s social at 1.7M are lightly sprinkled into the mix.
‘Doctor Strange In The Multiverse Of Madness’ Kick-Starts Summer Box Office With $187M
RelishMix notes that coming off of the Super Bowl on Feb. 13, the Doctor Strange 2 trailer grabbed the most viewership online in the 24 hours after the game with 93.1M social views besting Jurassic World Dominion (86.8M views) and upcoming Prime Video series Lord of the Rings (80.3M views).
Also, according to RelishMix, most of the cast for the sequel was non-social, which is unusual for a Marvel movie, i.e. Cumberbatch, Olsen, Chiwetel Ejiofor and Rachel McAdams. Benedict Wong does have 692K followers on Instagram, and Cumberbatch has a super fan page with 2M followers with posts from premieres, marketing materials and behind-the-scenes.
“MCU super fans are pulling time code from trailers and deep diving for breadcrumbs — with mentions from Logan, Wolverine and back over to Spider-Man,” observes RelishMix about the pre-weekend buzz for the film which has fans obsessing over the character cameos.
The sequel’s reach across all social media platforms stood near 785M, 18% above Superhero norms with solid YouTube engagement at 461.7M views on a stack of 18 videos and 58.9M views on Facebook. TikTok views on official channels are at 8.2M while Cumberbatch related fan posts were at 36.1M views, most of which were Doctor Strange 2 related. Notably, the campaign has a hard push on Twitter views for the film at 49.6M views on trailer clips. For comparison to recent box office sensation Spider-Man: No Way Home which opened at $260M, with exceptionally well clocking 1.2B SMU social reach. The historical data on Doctor Strange was at 313M back in 2016, driven by 151.3M YouTube views.
In the perfect world of cross-promotions, SNL appearance+blockbuster weekend, Cumberbatch is hosting the late night show tonight:
If you haven’t listened to Deadline’s Hero Nation podcast already, clock below. Doctor Strange 2 scribe and Loki creator Michael Waldron said that for a minute in the development of the Steven Strange part 2, the pic was positioned to go before No Way Home.
“When the release dates got swapped, that’s when it got tricky,” Waldron told Dominic and I.
“I spent the bulk of this movie thinking we’d be coming out before No Way Home and that we were going to be blowing the lid on the multiverse. When that shift in release dates happened, it was like the audience is going to be acclimated,” says the Emmy winning scribe of Rick and Morty, “Dr. Strange is going to have had experience with the multiverse and that has a knock-down effect on everything.”
‘Bad Guys’ Leads Quiet Box Office (MEMORY) Weekend Before ‘Dr. Strange 2’ Dominates The World
RelishMix says that social media awareness on Memory “are well under genre norms for action thrillers at 18.6M across Facebook, Twitter, YouTube, Instagram and TikTok.”
Ahead of opening, the social media analytics corp said, “Chatter runs mixed with expectations that are crystal clear — on any Neeson film with the assumption that someone will be kidnapped and that ‘we’ll bring them back’. The storyline and filmmaking components are incidental for these super fans who also feel that Neeson would make for a perfect Batman with his voice plus other chatter about his stockpile of burner phones. Super fans also put Neeson and Denzel Washington as ‘unironically the best action stars in recent time’. Fans are exposing the secret algorithm behind this film; Taken + Unknown=Memory… and, Memento ÷ Unknown = Memory.”
‘Bad Guys’ Proves Family Pics Still Work With $24M Debut; Making Sense Of ‘Northman’ & ‘Unbearable Weight’ Counterprogramming
BAD GUYS: RelishMix measured Bad Guys‘ social media reach at 220M before opening “approaching family animated norms”. In Bad Guys‘ tank was a Super Bowl pre-game spot, which clocked 8.5M on YouTube and a Facebook video view bump which culminated in 14 videos on YouTube pulling in 110.1M views. “The very robust child friendly Dreamworks/Peacock Kids YouTube channel has a subscriber count of 9.3M at 37% more than subscribers of Universal Pictures at 5.9M, demonstrating the value of YouTube for little kids.” By comparison, two weeks ago, with a wider/older family videogamer target, Sonic 2’s social media universe was at 445M before opening.
THE NORTHMAN: Social stats on The Northman are boosted most by a passionate fanbase for Anya Taylor Joy who is feeding her fans and seeing activity from 1 to 2M clicks per post on her Instagram — with a total SMU awareness now up to 143.1M across Facebook, Twitter, YouTube and Instagram.
Nicole Kidman’s 24.1M fans are spoon-fed select materials primarily on Facebook — Anya Taylor Joy with 9M fans and activity that surges — plus a very busy Ethan Hawke brings 2.7M — while Alexander Skarsgård, Willem Defoe and Bjork are in the social shadows.
UNBEARABLE WEIGHT: Marketing wise, it doesn’t help that Cage doesn’t participate on social media, as noted by RelishMix. Think of the extra wattage that would have provided. That opposed to Taylor-Joy on The Northman, who RelishMix noticed is stoked her fans with postings about the Viking movie, garnering 1M to 2M clicks per post on Instagram; and catapulting the pic’s social media reach to 143M.