‘Encanto’ & ‘Ghostbusters: Afterlife’ Split Families, ‘House Of Gucci’ Best Opening For Drama In Two Years
ENCANTO: Animated and dubbed internationally, video materials are being actively reposted on YouTube, over indexing at an EOR viral rate of 21:1 and SMU social media universe of 272.6M across Facebook, Instagram Twitter and YouTube. The entire 22 part soundtrack was dropped into a YouTube playlist this week on the Disney Music channel as a kid friendly experience. Within the Disney social media universe, most activity is driven by the Disney Animation feeds with the Beatles Get Back intermixed and coming soon to Disney+. The entire 22 part soundtrack was dropped into a YouTube playlist this week on the Disney Music channel as a kid friendly experience.
Online chatter here for Encanto, according to RelishMix, “picked apart elements of the film regarding ‘representation’ by a South American country. Mentions are positive overall for a protagonist who’s not a princess, but a girl in glasses.”
Encanto with a premiere in Bogata Columbia:
HOUSE OF GUCCI: RelishMix reports that House of Gucci had a powerful social media pull of 415.4M across Twitter, Instagram, YouTube views and Facebook with the cast pulling in over 234M on their own social media accounts. Lady Gaga counts 188.7M followers (across Twitter, Instagram and Facebook) with Salma Hayek at 22.7M and Jared Leto at 21.2M. “The cast totally worked it,” said Lomis about how Gaga, Leto, Hayek, Al Pacino and Adam Driver all came through in tubthumping the movie across several talk show and screening appearances.
As Oscar season heats up, Gaga lovers, fans of Adam Driver and excitement for Jered Leto’s on-screen transformation — fans are committed to Gucci as the big-screen exclusive event. Plus the bold costuming and production design, many are enthusiastic about Ridley Scott’s body of work.
Fans were inspired for a Halloween look this year.
RESIDENT EVIL: WELCOME TO RACCOON CITY: Heading into the weekend, RelishMix noticed mixed-to-negative chatter about Raccoon City, reporting it as being “Cautious, skeptical” from fans who are a “super critical horror audience questioning the logic, the look of the effects, and comparing the film to the game’s CGI. Also, fans are missing Milla Jovovich in this incarnation. Tough crowd.”
Resident Evil: Welcome to Raccoon City rides in the social wake of Sony’s hit Ghostbusters and drafting is way to 128.8M social media universe which falls below the norm for the genre of horror sci-fi. The franchise feeds are solid at 10.1M fans with daily activity just on par. Constantin Film social in English and German is cross promoting Sony materials.