RelishMix DOTS Recaps
RelishMix™ — Final DOTS — Recap Report Monday Sept 9, 2025
THE CONJURING: LAST RITES
The key questions that RelishMix addresses:
How well was THE CONJURING: LAST RITES tracking next to comps —
Note: Comps include IT CH:2, HALLOWEEN, QUIET 2, FINAL DEST BLOODLINES + 12 more
DOTS campaign intensity indexed at 7.8/10 (5.0 is normal)
SMU 96% over 202M norms and $37.1M comps
Tracking ran over 9 weeks
RelishMix comped 16 films in this report
Where was there room for improvement?
SMU was exceptional at 2X over horror franchises
KPIs were strong
Cast was fully activated
Convo was mixed-pos…horror is usually mixed
How well would this film open in relation to industry predictions and comps?
RelishMix Projector was +28% over overlay
Industry prediction was $45M +28% = $57.6M and actual was $83M
RelishMix comps average was $37.1M +96% = $72.7M and actual was $83M
RelishMix™ — Final DOTS — Recap Report Monday Sept 16, 2025
DEMON SLAYER: INFINITY CASTLE
The key questions that RelishMix addresses:
How well was DEMON SLAYER: INFINITY CASTLE tracking next to comps?
DOTS campaign intensity indexed at 6.9/10 (5.0 is normal)
Where was there room for improvement?
SMU was strong
KPIs were strong
Cast was good
Convo was positive
How well would this film open in relation to industry predictions and comps?
RelishMix Projector was +19% over/under overlay
Industry prediction was $35M +19% = $41M and actual was $70M
RelishMix comps average was $12M +4.4X = $52M and actual was $70M
DOWNTON ABBEY: FINALE
The key questions that RelishMix addresses:
How well was DOWNTON ABBEY: FINALE tracking next to comps?
DOTS campaign intensity indexed at 5.9/10 (5.0 is normal)
SMU 9% over 115M norms and $17.2M comps
Tracking ran over 9 weeks
RelishMix comped 9 films in this report
Where was there room for improvement?
SMU was strong
KPIs were strong
Cast was moderate
Convo was positive
How well would this film open in relation to industry predictions and comps?
RelishMix Projector was +9% over/under overlay
Industry prediction was $17.5M +9% = $19M and actual was $18.1M
THE LONG WALK
The key questions that RelishMix addresses:
How well was THE LONG WALK tracking next to comps?
DOTS campaign intensity indexed at 4.9/10 (5.0 is normal)
SMU -22% under 142M norms and $19.6M comps
Tracking ran over 9 weeks
RelishMix comped 15 films in this report
Where was there room for improvement?
SMU was moderate
KPIs were moderate
Cast was strong
Convo was mixed-pos
How well would this film open in relation to industry predictions and comps?
RelishMix Projector was -1% under overlay
Industry prediction was $11M -1% = $10.8M and actual was $11.5M
RelishMix comps average was $19.6M -22% = $15.2M and actual was $11.5M
RelishMix™ — Final DOTS — Recap Report Monday Sept 22, 2025
HIM
The key questions that RelishMix addresses:
How well was HIM tracking next to comps?
DOTS campaign intensity indexed at 7.0/10 (5.0 is normal)
Tracking ran over 9 weeks
RelishMix comped 24 films in this report
Where was there room for improvement?
SMU was strong
KPIs were only average
Cast was strong
NOTE: Convo was mixed-leaning-positive prior to pre-release — and NEGATIVE after previews
Marketing push was strong but the movie was bad
Exit grade on Cinemascore for HIM was a C-
A BIG BOLD BEAUTIFUL JOURNEY
The key questions that RelishMix addresses:
How well was A BIG BOLD BEAUTIFUL JOURNEY tracking next to comps?
DOTS campaign intensity indexed average at 5.2/10 (5.0 is normal)
SMU 2% over 161M norms
Tracking ran over 9 weeks
RelishMix comped 12 films in this report
Where was there room for improvement?
SMU was excellent
KPIs were only average
Cast was completely non-social, off the grid for 2 stars… including LuckyChap social, not engaged
Convo was only mixed and exit convo was NEGATIVE
Another film on the same weekend with bad exit scores and negative exit chatter regarding chemistry and story
