Digital Social Media Measurement / Movie+TV Workshop
Presented by Marc Karzen / RelishMix
Marc Karzen’s RelishMix DOTS system is used to answer some of the most urgent questions in Hollywood:
How well are we tracking in relation to our opening date?
How does this show compare by genre?
Where can we improve?
How well will this show open/premiere?
What do we need to know before we make our show?
Creative Data can be used by filmmaker and creators to optimize:
Pitches
Marketing plans
Distribution plans
What are the issues that studios face that social/digital data analysis answers?
Awareness levels
How can weaknesses be identified?
Marketing intensity
Campaign weaknesses
How issues can be optimized
Cast related issues and opportunities
Conversation analysis
Look at some data.
Look at graphs.
How well does this data correlated to box office performance?
Look at BI Business Intelligence platforms (tour):
Look at predictive analytics for movies.
How can you use this data in the weekly conversation about OBO opening weekend box office?
Take a closer look at recent notable titles, ie:
This week’s movie(s) opening this Thursday
How can micro budget project use these strategies — SMILE and horror genre notes
Discuss the BARBIE+OPPENHEIMER double feature effect
What do these stats tell us — and how to set goals:
Television now and into the future:
How data is used in different ways to trigger TV pick-up, cancelations and "un-cancelations"
Marketing strategies at streamers vs the broadcasters
How do these strategies apply to Independent Films?
Big streaming — LORD OF THE RINGS vs HOUSE OF THE DRAGON
The foundation of these talks key off of what's current and hot, including how the strike is impacting box office and TV fall campaigns.
And now, every studio and network has “social-digital strategists”, with teams, which is a new studio job that’s evolved since the pandemic.