School

ONE DAY WORKSHOPS and SERIES OF CLASSES:

RelishMix — Curriculum

Structure on the RelishMix Digital Social Analytics Classes

reaking news in data analytics for the most recent surprise movies — hits or misses — and TV shows.

What are the issues that studios face that social/digital data analysis answers?

1. Awareness levels

2. Marketing intensity

3. Campaign weaknesses

4. How issues can be optimized

5. Cast related issues and opportunities

6. Conversation analysis

Look at data

Look at graphs

Look at BI Business Intelligence platforms

Look at predictive analytics for movies

Take a closer look at recent notable titles, ie:

• BARBIE+OPPENHEIMER

• This week’s EXPENDABLES 4

• INSIDIOUS, SMILE and horror genre notes

• LORD OF THE RINGS vs HOUSE OF THE DRAGON

• Marketing strategies at streamers vs the broadcasters

• How data is used in different ways to trigger TV pick-up, cancelations and "un-cancelations"

• Streamer networks marketing strategies

The foundation of my talks key off of what's current and hot, including how the strike is impacting box office and TV fall campaigns.

And now, every studio and network has “social-digital strategists”, with teams, which is a new studio job that’s evolved since the pandemic.

It would be great to get in the mix for you next set of workshops.

 Virtual Zoom Movie & Television — School /Agency/Bureau

IDEA:

1. Build a consortium of entertainment pros that deliver virtual Zoom classrooms for film and TV programs at universities and college around America.

2. Domestic to start and then international: See lists in links:

Lists of Film Schools:

• Variety’s Top Film Schools (Alphabetical): https://variety.com/2020/biz/spotlight/entertainment-education-impact-report-film-schools-globe-1234580557/

• Hollywood Reporter Top Film Schools (Ranked): https://www.hollywoodreporter.com/lists/2020s-top-25-american-film-schools-ranked

Formats could be:

• Semester courses

  • Led by a local professor and tossed to weekly Zoom speakers

  • Professor could run virtual classes too, obviously as all classes are now

• Weekend workshops

• Individual special coaching consulting

MOVIES

• Distribution

• Film festival strategies

• Social marketing

• Digital marketing

• Traditional marketing

• Analytics

• Development

• Directing

• Editing

• Writing movies

• Script reading

• DOP

• Budgeting and financing

• Indy filmmaking vs studio

• Combo Sampler Classes over a semester: Development, production, post, marketing, distro

TELEVISION:

• Making Sizzle reels

• Reality TV development and production

• Social marketing

• Digital marketing

• Traditional marketing

• Writing television series

• Pitching

• How to get a job in TV

• Agents, Managers and Lawyers — and what they do

• Series production

• Combo Sampler Classes over a semester: Development, production, post, marketing, pick-ups

COMBO MOVIE + TV:

• Agents, what do that do?

• Managers, what do they do?

• Entertainment lawyers

• How to get a job in the movie/tv biz?

VENUES

• Colleges

• Universities

• Junior colleges

• High schools

• At Film Festivals - Long List

• Tech conference talks:

  • Digital Hollywood

  • DEW Digital Entertainment World

  • NAB

Could be sponsored by:

• Adobe

• Final Draft

• Sales Force

• Microsoft Power BI

• Tableau

• Domo

• Panavision

• Canon

• Panasonic

• Nikon

• Apple

CREATIVE ELEMENTS FOR MOVIE SCHOOL ZOOMS

• Live Celeb Zoom Bombs

• From a studio lot

• From a stage

• From a set

• Set tours

• Interviews with studio and network execs

• Interviews with crew

• From a red carpet

• From a movie theatre