SOW (Scope Of Work) RelishMIX:
S/M/O/R (Social Media Overview Reports) include: Overview, Stats, Segmentation, Targeting, Reach, Activity, Cast Activation, Convo analysis and Tactical Notes.
S/W/O/T Reports (Strengths, Weakness, Opportunities and Threats) report includes Overview, Stats, Segmentation, Targeting, Reach, Activity, Cast Activation, Convo analysis and Tactical Notes PLUS the DEEP-DIVE DRILL-DOWN BY PLATFORM.
SOW (Scope Of Work) RelishMIX will provide social analytics reports and insights about the movie’s reach and other notable observations (“Campaign”) comprised of the following elements:
Stats - by social platform and page counts
Platform Segmentation - Reach by Facebook, Twitter, YouTube and Instagram
Targeting notes - by keyword, theme, motion pictures, comparable titles and more
TACTICAL INSIGHTS TO CONSIDER IN CAMPAIGN - TO-DO - Tactics extracted from client, distributor, partners, cast analysis by platform: Facebook, Twitter, YouTube and Instagram
Reach - data driven insights on owned feeds, earned feeds, partner feeds, studio, the Movie, and the Movie’s cast, fans and brand partners
Activity - what is driving fan engagement and why? Daily, weekly and monthly aggregated activity and the impact of such activity on the Campaign
Cast: Reporting on engagement, special materials, issues, distribution and practical fixes. Which cast members are activated and non-social. How is their activation affecting the overall SMU (social media universe) Opportunities for activated, non-activated and non-social cast.
Conversation Analysis: comprehensive detail of what fans are saying, creative notes and changes that should/can be made
DEEP DIVE DRILL DOWN BY PLATFORM (included in the SWOT Report) - the individual sections for Facebook, YouTube, Instagram and Twitter include the following detail:
EOR - the earned, owned ratio of reposted materials on YouTube and which spots/videos/trailers that are most effective
What’s Hot - for earned and owned materials, UGC (user-generated content), review posts
Cross-Promotion - among other titles within the library and beyond
Creative Course Correction - data-driven insights that support which materials are resonating and how to capitalize
Influencer Notes - based on client -provided lists and Vendor’s recommendations
DOTS Reports (Dynamic Online Tracking System):
Convo analysis (conversation)
SOW (Scope Of Work) RelishMIX will provide social analytics reports and insights about the movie/TV show’s reach and other notable observations (“Landscape”) comprised of the following elements:
OVERVIEW: this section will give an executive summary of where the property stands - a diplomatic yet accurate assessment of the reach, engagement, cast contributions and conversation related to the series at this time.
QUESTIONS: we always include a page or two of specific questions we have for the client or thought starters for developing the social media pipeline as early out as possible. These can be related to characters, plot lines, specifics that we’re seeing from social discussion.
TRENDING STATS: how does the project compare to other series, films and franchises - and the client’s specific mix of comparable titles.
HISTORY & CONTEXT: We will comprehensively discuss the series from a reach and “tone” standpoint here. This section will particularly talk to those positives to capitalize upon and pitfalls to avoid.
OFFICIAL ASSETS: what is available to start engaging with Fans right out of the gate - and how does the social reach compare from a benchmark perspective.
DRILL DOWN SECTIONS: for YouTube, Facebook, Instagram and other major campaign considerations like media or brand partners.
Breakout stats by country/territory (as needed) for YouTube Videos where appropriate