The Medium Tactical reports will cover:
SOW Scope Of Work Breakdown of the elements in RelishMIX S/W/O/T Reports:
Overview - a summary statement about where the campaign stands with clear opportunities on how to improve
Stats - on growth by platform and pages added to the mix
D/O/T/S Tracking Index - that tells you if you are above-average, on-track or below-average
Platform Segmentation- Reach by FB, TW, YT and IG
Targeting - by keyword, theme, Movies, TV shows, comp titles and more
TACTICAL INSIGHTS - TO-DO LIST - Tactics extracted from our analysis by platform: FB, YT, TW and IG
Reach - data driven insights on owned, earned feeds, partner feeds, the studio, the movie, cast, fans and brand partners
Activity - what is driving Fan engagement and why? How daily, weekly and monthly aggregated activity and impact on the campaign
Cast: Reporting on engagement, special materials, issues, distribution and practical fixes. Which cast members are activated and non-social?
How is their activation affecting the overall SMU (Social Media Universe) Opportunities for activated, non-activated and non-social cast
Conversation Analysis: comprehensive detail of what fans are saying, creative notes and changes that should/can be made
DEEP DIVE BY PLATFORM - the individual sections for Facebook, YouTube, Instagram and Twitter include the following detail:
EOR - the earned, owned ratio of reposted materials on YouTube and which spots/videos/trailers that are most effective
What’s Hot - for earned and owned materials, UGC, review posts
Cross-Promotion - among other titles within the library and beyond
Creative Course Correction - data-driven insights that support which materials are resonating and how to capitalize
Influencer Notes - based on client-provided lists and RelishMIX recommendations
The Small Tracking report will cover:
SOW Scope Of Work Breakdown of the elements in RelishMIX S/W/O/T Reports
Overview - a summary statement about where the campaign stands with clear opportunities on how to improve
Stats - on growth by platform and pages added to the mix
D/O/T/S Tracking Index - that tells you if you are above-average, on-track or below-average
Platform Segmentation- Reach by FB, TW, YT and IG
Targeting - by keyword, theme, Movies, TV shows, comp titles and more