BASIC TACTIC: Content load (light, average or strong) is the general driver of engagement and growth, so as the cadence of materials builds, the SMU plus views, fans, sharing and buzz will grow.
BASIC TACTIC: Campaign runway. Start early.
Cross-promotional tactics drive awareness, views, fan counts and chatter, so this strategy must be addresses aggressively.
Obviously, strategic, targeted, paid boosted materials drive views, sharing and buzz.
Targeting strategy is a key component of paid buys.

BASIC TACTIC: Campaign runway has an impact on momentum. So, if possible, starting earlier is better.
Common issue: We see some pages launched very late in campaigns.

BASIC TACTICS: If a cast member is non social, they can be part of the campaign in other ways.
A common reason that cast who are social are NOT posting is that that are not being fed materials, so make sure that cast reps have access to quality material that feature their clients.
Common issue: Some cast are social, but do not activate until they see the film.
Some cast have major brand deals, so that can either be an opportunity or an issue.

Mixed and negative convo can be addressed in many ways.
BASIC TACTIC: Some addressable issues in convo can be answered in new materials.
Common issue: Some fan chatter is simply incorrect.
Keep an eye on convo and in some cases, address these issues in comments.