1: Watch the RelishMix video tour explainer video to see an overview of how to use the DOTS Platform. VIDEO LINK
2: For overall insights and tactic, have a look at these rules:
- SMU: (Social Media Universe) Owned and earned materials across Facebook, X/Twitter, YouTube, Instagram and TikTok — for the studio, network, streamer, show and cast — all combined. Indexed score is in relationship to comps by sub-genre. See the example chart above. 5.0 is average. Under 5.0 indicates moderate to light awareness with room-for-improvement.
- Activity of KPIs: Key Performance Indicators, by social platform, by RelishMix’s (20-25) KPIs, each indexed from 1-10.
- Cast Activation Levels: from non-social, to social non-activated, to activated, indexed from 1-10 for the entire cast.
- Convo: Conversation Analysis — From positive, mixed and negative — 5.0 is mixed, indexed from 1-10.
As you see sector levels below the 5.0 average mark, you can analyze ways in which you can make tactical improvement working with team members and partners.
As you see levels that are above the 5.0 level, you can identify why a sector is excelling and amplify the action or insight.
For each film each week, 4-Weeks-Out from opening, there are overall Insights available in the Insight Tab in the top Nav. For films further out, custom reports are available,