The 4 Social/Digital Sectors:

SMU: (Social Media Universe) Owned and earned materials across Facebook, X/Twitter, YouTube, Instagram and TikTok — for the studio, network, streamer, show and cast — all combined. Indexed score is in relationship to comps by sub-genre. See the example chart above. 5.0 is average. Under 5.0 indicates moderate to light awareness with room-for-improvement.
Activity of KPIs: Key Performance Indicators, by social platform, by RelishMix’s (20-25) KPIs, each indexed from 1-10.
Cast Activation Levels: from non-social, to social non-activated, to activated, indexed from 1-10 for the entire cast.
Convo: Conversation Analysis — From positive, mixed and negative — 5.0 is mixed, indexed from 1-10.

Overall DOTS Meter Score — The result of the average of the indexed sectors SMU, KPIs, Cast and Convo. Below, are the 4 Key Questions and Answers that the DOTS Meter identifies.

RelishMix DOTS measures movies:

In relation to other films by sub-genre
In relation to when the film will release
Across 5 social platforms
Identifies strengths and weaknesses

RelishMix DOTS Rules

RelishMix™ Rules / DOTS Dynamic Online Tracking System:

RelishMix Rules:

There are 4 sectors in the stack, indexed from 1-10, and compared by genre.
The sectors are SMU Awareness, KPIs, Cast and Convo.
Each sector is indexed on a scale of 1-10 in relationship to the sub-genre.
All 4 Sectors are averaged into the overall DOTS Meter score.
5 is the median for that genre.
Over 5 is above average. Under 5 is below average, for the genre.

Predictions:

RelishMix does not predict OBO
I-pre in the DOTS Meter = 'Industry Prediction’
RelishMix Projector Over/Under % is use as a data overlay onto I-pre box office predictions

The 4 Social/Digital Sectors:

SMU: (Social Media Universe) Owned and earned materials across Facebook, X/Twitter, YouTube, Instagram and TikTok — for the studio, network, streamer, show and cast — all combined. Indexed score is in relationship to comps by sub-genre. See the example chart above. 5.0 is average. Under 5.0 indicates moderate to light awareness with room-for-improvement.
Activity of KPIs: Key Performance Indicators, by social platform, by RelishMix’s (20-25) KPIs, each indexed from 1-10.
Cast Activation Levels: from non-social, to social non-activated, to activated, indexed from 1-10 for the entire cast.
Convo: Conversation Analysis — From positive, mixed and negative — 5.0 is mixed, indexed from 1-10.

Link to RelishMix DOTS Rules Deck: https://www.relishmix.com/dotsrules22y

RelishMix Glossary: https://www.relishmix.com/glossary

RelishMix Key Terms:

DOTS Meter - Overall average score of SMU, KPI, Cast and Convo
SMU - Social Media Universe, awareness, reach
KPI Activity - Key Performance Indicators by platform
Cast - Cast activation levels. Social, not-activated, non-social
Convo - Conversation analysis
Stu - Studio
I-pre: Industry prediction
SMU(M) - Social media universe in millions
comp SMU> average SMU social media universe of comps
OBO - Opening weekend box-office
4/W/O: 4-Weeks-Out tracking timeframe
Comps#: How many comp titles used in this report
Act: Actual $OBO

RelishMix DOTS Rules

The 4 Social/Digital Sectors:

Activity of KPIs: Key Performance Indicators, by social platform, by RelishMix’s (20-25) KPIs, each indexed from 1-10.

Cast Activation Levels: from non-social, to social non-activated, to activated, indexed from 1-10 for the entire cast.

Convo: Conversation Analysis — From positive, mixed and negative — 5.0 is mixed, indexed from 1-10.

Overall DOTS Meter Score — The result of the average of the indexed sectors SMU, KPIs, Cast and Convo. Below, are the 4 Key Questions and Answers that the DOTS Meter identifies.

RelishMix DOTS measures movies:

In relation to other films by sub-genre

In relation to when the film will release

Across 5 social platforms

Identifies strengths and weaknesses

RelishMix™ Rules / DOTS Dynamic Online Tracking System:

RelishMix Rules:

There are 4 sectors in the stack, indexed from 1-10, and compared by genre.

The sectors are SMU Awareness, KPIs, Cast and Convo.

Each sector is indexed on a scale of 1-10 in relationship to the sub-genre.

All 4 Sectors are averaged into the overall DOTS Meter score.

5 is the median for that genre.

Over 5 is above average. Under 5 is below average, for the genre.

Predictions:

RelishMix does not predict OBO

I-pre in the DOTS Meter = 'Industry Prediction’

RelishMix Projector Over/Under % is use as a data overlay onto I-pre box office predictions

The 4 Social/Digital Sectors:

Activity of KPIs: Key Performance Indicators, by social platform, by RelishMix’s (20-25) KPIs, each indexed from 1-10.

Cast Activation Levels: from non-social, to social non-activated, to activated, indexed from 1-10 for the entire cast.

Convo: Conversation Analysis — From positive, mixed and negative — 5.0 is mixed, indexed from 1-10.

Link to RelishMix DOTS Rules Deck: https://www.relishmix.com/dotsrules22y

RelishMix Glossary: https://www.relishmix.com/glossary

RelishMix Key Terms:

DOTS Meter - Overall average score of SMU, KPI, Cast and Convo

SMU - Social Media Universe, awareness, reach

KPI Activity - Key Performance Indicators by platform

Cast - Cast activation levels. Social, not-activated, non-social

Convo - Conversation analysis

Stu - Studio

I-pre: Industry prediction

SMU(M) - Social media universe in millions

comp SMU> average SMU social media universe of comps

OBO - Opening weekend box-office

4/W/O: 4-Weeks-Out tracking timeframe

Comps#: How many comp titles used in this report

Act: Actual $OBO